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US Mobile Marketing Report: 1/3 of Android, iPhone Apps Used Before Getting Out of Bed

by Guest Author on May.20, 2011, under iphone

A recently released Ericsson report found 35% of US Android and iPhone users interact with an app before arising from bed in the morning.

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The iPhone 4 – A mobile commerce revolutionary?

by Guest Author on Apr.22, 2011, under iphone

Released in June 2010, the fourth generation iPhone evolved from three years of design experience and build and is a refined impressive device by anybody’s standards. Sales have been impressive and Apple has a huge fan base for its products and especially the thin, shiny iPhone 4. Some pundits are saying that iPhone 4 will make such an impact that it will literally change mobile commerce beyond recognition. Let’s take a look at some of the reasons why.

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4G and the future of mobile technology – Part 2

by Guest Author on Apr.16, 2011, under iphone

In the second part of this series, we look at the potential for more modernization in 4G. This time, we move from the innovative Google and its superb Android OS to what software giant Microsoft has on offer with the release of their latest mobile operating system – Windows Phone 7. With the latest manifestation of Windows Phone, comes the integration of numerous Microsoft platforms – Xbox Live in particular, so let’s see what this innovation is likely to mean for gamers in particular.

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Is the iPad a game changer for Mobile Marketing?

by Guest Author on Apr.14, 2011, under iphone

The release of the long anticipated iPad 2 in March 2011 cemented Apple’s place as the number 1 the in tablet PC market. With a refined, lighter and faster version of its already revolutionary piece of technology, it has transformed the tablet market and millions of new consumers are enjoying amazing touch-screen computing like never before. So is the Apple iPad and with it Apple’s mobile advertising platform, iAd, a so-called game changer for mobile marketing? Let’s take a look…

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4G and the future of mobile technology – Part 1

by Guest Author on Apr.11, 2011, under iphone

After the first three generations in mobile telecommunications comes 4G. The fourth generation that is set to be the future of cellular technology, with analysts predicting a global scale commercial roll out from 2012 to around 2015. 4G is expected to bring super- fast internet to mobile devices, with it exciting new prospects for all those involved in the mobile industry from developers and marketers, through to end users and beyond. So what of 4G and the future of mobile technology? In part 1 of this series we take a look at what Google is doing…

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Microsoft Fighting Apple And Google In The Mobile World?

by Guest Author on Apr.01, 2011, under iphone

The battle of the smartphones is alive and well and Android has officially overtaken Blackberry at the top of the tree. Apple, of course, has its die-hard brigade of fans and is always near the top with each and every new version it releases. Windows and Palm lagging behind in the ‘top five’ of the smartphone league. Smartphones are big business and Microsoft was in a relatively weak state in the early part of 2010. Then just 4 months ago, it set out its stall to add stronger competition to the market with the introduction of its new smartphone offering, the Microsoft WP7. So does Windows Phone 7 make Microsoft a legitimate competitor to Apple and Google in the mobile world?

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What Rate Are Smartphones Being Adopted At?

by Guest Author on Mar.18, 2011, under iphone

Smartphones have certainly changed the way we view and use mobile devices whether it is for personal or business use or both and with every new version, there seems no end to the consumer appetite for them. Technology is becoming better, prices are more competitive, graphics are fantastic but are smartphones actually being adopted at predicted rates?

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Are Apple And Google Taking Over Blackberry Hold On The Market?

by Guest Author on Feb.28, 2011, under Cell Phones

The Blackberry has long been recognized as the “must-have” mobile device within the corporate world, not only in the US but worldwide and RIM has thus been confirmed as the leading player in the enterprise market. It has definitely claimed a stronghold that has been hard for others to infiltrate to any great degree for many years. Today, according to Nielsen research, over a third of Americans who own a phone, have a smartphone for personal use with Blackberry, Apple and Google among the top five for sales, but what of the business world? Does Blackberry remain number one here or are Apple and Google genuine threats to Blackberry’s stronghold on the enterprise market?

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